Turning a city landmark into a digital community.

The challenge
Arboleda is a 16-hectare urban landmark. The challenge was translating its physical experience into a digital presence that built real community—not just visibility.

The process
Since 2020, I’ve led Arboleda’s digital platforms, developing a content and community strategy rooted in storytelling, design, and consistency—across social media, campaigns, events, and web UX.

The solution
A highly visual, curated digital presence that mirrors the in-person experience. Engagement grew, brand awareness strengthened, and Arboleda became a must-follow hub for design, culture, and lifestyle.