Oum Wellness

The challenge
OUM Wellness is a multi-brand wellness center with distinct experiences under one roof. As the ecosystem expanded, their digital presence needed to feel cohesive.

The process
I worked across multiple touchpoints to bring structure and clarity to OUM’s digital ecosystem. I developed imagery and feed strategies for Calma and Tierra, shaping how each brand showed up visually while staying aligned with the larger OUM identity.

I also designed and supported the OUM website and Calma website, focusing on clear navigation, tone, and usability. For Calma, I helped code and design the booking experience, making it intuitive and aligned with the in-person ritual. Alongside this, I built AI-powered chatbots to support customer communication and created email flows to guide members before and after their visits.

The solution
The result is a more connected, intentional digital experience across OUM and its sub-brands, online and offline.