The challenge
Artefacto is a ceramics studio deeply loved by its community. When I joined, they were managing 300+ monthly orders manually and preparing to open a second location—needing a system that could scale without losing their personal touch.

The process
I audited the full order flow and focused on removing manual work while keeping the experience simple and human.

The solution
I built an automated system with QR-based piece registration, email updates, and a streamlined backend. Artefacto scaled to 1,000+ monthly customers, reduced checkout time, and created a smoother experience for both staff and guests.